The live site · socalmaddawgs.com
High school athletic departments
The district page is unusable and the schedule is a PDF.
One site across every sport, updated by the people who actually run the programs — not a webmaster you have to file a ticket with.
- An athletics page nobody in the building can update
- Schedules that live in a PDF and go stale the first week
- Every coach doing their own thing on their own platform
- No recruiting exposure for the senior class
- Eligibility and physicals tracked on paper
Two ways in, and we’ll take either: respond to your district’s RFP, or work with the booster club, which has its own funds and its own decision-making. The booster route is usually weeks instead of months.
Your first year
Right now you’d be buying this twice.
A template platform gives you software and no site. A web shop gives you a site and no back office. Here is what your first year costs paying for both, against paying for one.
Annual registrations
Platform + a site built separately
MAD Sports Hub
Your card fees
You keep in year one
$20,000about 44 athletes · 4 teams · Club Platform
$15,216
$4,788
$593
$9,834
$60,000about 133 athletes · 11 teams · Pro Platform
$16,649
$9,588
$1,780
$5,281
$160,000about 356 athletes · 30 teams · Pro Platform
$20,232
$9,588
$4,747
$5,898
What moves our price, and what doesn’t. We never take a percentage, so doubling your registration revenue on the same number of teams doesn’t change our invoice by a cent. What does change it is crossing a tier — Club Platform starts at $3,000 and $149 a month, and past that Pro Platform starts at $6,000 and $299 a month. That step is why the middle column isn’t one number. The card fees beside it are yours, not ours: they go to Stripe on your own account and we never touch them. They’re in the table because the platform’s percentage on the left has card processing baked into it, so leaving them off would compare their price with processing against ours without.
And after year one, most of you pay us more. At the larger sizes above, between $802 and $1,419 a year more than the platform on its own — their subscription is cheaper than ours and we don’t take a percentage of your registrations to earn the difference back. You stay ahead on what you’ve spent in total for about 8 years, because you aren’t buying the website a second time; after that you’re paying for the platform and the people running it, not for a saving. The exception is the smallest row: at $20,000 the Club Platform starting price is low enough that you stay about $134 a year ahead indefinitely, because the platform you would otherwise buy still needs its own site maintained. That is one row out of three, and we’d rather point at it than let you assume it applies to yours. We’d rather you knew all this now than found it at your third renewal.
How this is calculated. Left column: SportsEngine Premium at $1,299/year plus 3.25% + $1.50 per registration (their transaction fee includes card processing), plus a $13,200 custom site build — $13,200 being the lowest year-one athletics site build in the Joliet Junior College public bid record B20050 — with $500/year maintenance from year two. Our column: MAD Sports Hub at the start of each tier’s published range — $3,000 setup plus $149/month on Club Platform, and the same treatment on Pro. A bigger scope costs more, up to the top of the range on the pricing page, so treat every figure here as the cheapest version of us and not the only one. That is the whole of what you pay us. The card-fees column is your own Stripe account at their standard 2.9% + $0.30, which we neither charge nor receive; it is shown because the platform’s percentage on the left already contains its own. Both assume a $450 average season fee. One thing we’ll say plainly: on platform fees alone, without the site build, a flat monthly only beats a percentage above roughly $371,200 in annual registrations — roughly a 71-team organization, so for practical purposes we are the more expensive option on fees and the website is the whole of the difference. That is why the gap above is a year-one figure and not a yearly one. These are estimates for comparison, not a quote.
How we compare
The middle of this market is empty.
One end sells template software to clubs. The other sells custom sites to college athletic departments. Nobody sells a program both, at a price a program can pay.
| MAD Sports Hub | Template platforms | College athletics vendors | Freelance designer | |
|---|---|---|---|---|
| Custom design, built for your program | A template | |||
| Real back office — rosters, dues, budgets, sponsors | Partial | |||
| Takes a percentage of your registrations | No | Yes — bundled into the transaction fee | — | — |
| You keep your own payment processor | — | — | ||
| Built for programs at your level | College only | — | ||
| Maintained for you after launch | ||||
| Built by people who run a program |
Template platforms here means SportsEngine, LeagueApps, TeamSnap and similar; pricing referenced elsewhere on this site is SportsEngine’s tiers per third-party 2026 analysis. LeagueApps and UpperHand don’t publish base pricing and charge the website as a separate add-on, so SportsEngine’s percentages shouldn’t be read as theirs. College athletics vendors means SIDEARM Sports and PrestoSports, neither of which sells below the college level. Comparison is by category, not by any single product’s current feature list.
What we build
A website is half of it. The back office is the half nobody builds you.
The front end
The front end
What families and recruiters see
- Custom design that looks like your program — not a template
- Team and roster pages
- Schedules, results and stats
- Sponsor pages that prove what a sponsor bought
- Recruiting profiles for your upperclassmen
The back end
The back end
What you actually run on
- Roster management across every team
- Dues and payment tracking — see who owes what
- Budget tracking by team and by season
- Sponsor CRM with the family-offset model built in
- Eligibility, physicals and document storage
Have a look
See one running live.
SoCal MAD Dawgs, a travel program we run ourselves — memberships, sponsor tiers, rosters, stats, workout booking and a film room, all on the platform we’d build you. Go and click around it.
See a live club program
Pricing
Setup fee to build it. Flat monthly to run it.
You keep your own payment processor. We take 0% of your registrations, at every tier.
Club Platform
Clubs with 2–10 teams: site, registration, payments, rosters
$3,000–$5,000one-time setup
$149–$299 / month
- Everything in Starter Site
- Online registration and payments
- Roster and schedule management
- Stats and media galleries
- Sponsor pages
- Dues payment links
- 2 admin seats
Pro Platform
Large clubs and tournament directors: player development, stats, multiple programs, custom features
$6,000–$10,000+one-time setup
$299–$599 / month
- Everything in Club Platform
- Player development and stats
- Film room and recruiting profiles
- Multiple programs under one org
- Sponsor CRM with offset engine
- Parent portal
- 10 admin seats
- Monthly content updates
Athletic Dept
High school or junior college
$9,500one-time setup
$749 / month
- Everything in Pro Platform
- Unlimited sports and teams
- Coach sub-accounts
- Eligibility and document tracking
- Live scores and streaming embed
- Booster and board reporting
- Unlimited admin seats
12-month minimumAnnual prepay — 2 months freeConference & circuit pricing available
After you say yes
Live in three to four weeks.
1
Discovery call — 30 min
What you run on now, what's broken, and what the back office actually needs to do for your program.
2
Design & build
We build it. You review it. A club program typically goes live in three to four weeks; a full athletic department in six to eight.
3
We load your content
Rosters, schedules, photos, sponsors — we enter it. You don't do data entry. Then one training session, recorded.
Straight answers
Questions we get.
We already have a website.
Most programs we work with did. The question isn't whether you have one — it's whether it does anything. Can parents register on it? Can you pull a roster out of it? Can a sponsor see what they paid for? That's the part we build.
We’re on SportsEngine / LeagueApps / TeamSnap.
Then you already know the model. Here's the part that usually gets missed: that gets you a template. A site that actually looks like your program is a separate purchase, and public bid records put that at $13,200 and up. We're both in one product, which is where the first-year difference comes from — the full arithmetic is on our pricing page.
So will we save on transaction fees?
No — on fees alone you’ll pay us a little more, and we’d rather say that now than have you find it later. Their percentage includes the card processing; our flat fee doesn’t, because you keep your own Stripe account. A flat monthly only overtakes a percentage above roughly $371,200 in registrations, which is a bigger organization than almost anyone reading this. What you save at any size is the separate website build. And our price doesn’t move with what you collect — it steps once, if you cross from Club Platform into Pro Platform, and never again after that.
Our program is small. Is this for us?
Yes. We build for single-team clubs and for departments running every sport in the building. What changes with size is how much the back office gives you back — one roster is manageable in a spreadsheet, ten rosters and their dues are not. Tell us what you're running and we'll tell you straight what it would change for you.
A parent in our program builds websites.
Great for the site itself. The part that's hard is the back end — roster management, dues, budgets, sponsor CRM, eligibility docs — plus somebody who answers when it breaks during registration week. That's what the monthly fee buys.
Who owns the site?
You do. Your domain, your content, your data. Export it any time.
We’re a high school and everything goes through the district.
Common. Two paths: we can respond to a formal RFP, or we work with your booster club, which usually has its own funds and its own decision. The booster route typically takes weeks instead of months.
Everything here goes through district procurement.
Understood, and it’s the normal case. Two paths: we respond to a formal RFP with whatever documentation your purchasing office needs, or we work with the booster club, which has its own funds and makes its own decision. The booster route typically takes weeks rather than months.
When should we be having this conversation?
February through May, while next year’s budget is being set, or August at booster season kickoff. Outside those windows it tends to sit — which is worth knowing before you spend time on it.
Who updates it once it’s live?
Each coach gets their own account for their own program — schedules, results, roster. Nothing routes through one person, which is what usually kills a department site by October.
The offer
See it before you decide anything.
We’ll build you a free mockup of your program’s site. No cost, no obligation. Like it, we’ll talk. Don’t, and you keep the design.
jarred@madcollectives.com